We are Viva O Sol

Translated, “Viva O Sol” means “celebration of life in the sun,” and we strive to ensure that our apparel is an accurate representation of that special meaning. The best way to describe our style is an opportunity to blend trendy and timeless, elegant and fun and classy and sexy. We love tropical prints, bold colors, trendy styles, expert construction, classic silhouettes and quality fabrics.

Viva O Sol is a trendy fashion boutique located in Silicon Valley in the heart of downtown Los Gatos.

Whether you’re shopping for beachwear for your next holiday, cocktail attire for a special event or simply looking to spruce up your wardrobe with the seasons latest trends, Viva O Sol is the ultimate destination for trendy designers and chic styles.

We carry a range of designer collections sourced from the U.S., Canada, Australia, Europe, and Latin America. Some of our favorite brands include: LoveShackFancy, Misa Los Angeles, A.L.C., Hemant and Nandita, Frame, and Mrs. Self Portrait.

Meet Claudia

Our founder, Claudia Diniz, was born and raised in Brazil, which is which is where we inherited our love for that truly unique blend of trendy, tropical and timeless style. Growing up in a business-oriented family, Claudia developed an aptitude for business at a young age and moved to Silicon Valley to attend business school. After completing her degree, she established her career in the tech industry.

Claudia is a master stylist and available for one-on-one styling consultations, upon request, both in store and online. Claudia has an authentic flare for fashion and the innate ability to fit you in clothing that is tailored to you and your body. Love a bikini or dress by one of our designers, but want it in a different color? Specialty orders are available upon request for certain items.

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