We are Viva O sol
Translated, “Viva O Sol” means “celebration of life in the sun,” and we strive to ensure that our apparel is an accurate representation of that special meaning. The best way to describe our style is an opportunity to blend trendy and timeless, elegant and fun and classy and sexy. We love tropical prints, bold colors, trendy styles, expert construction, classic silhouettes and quality fabrics.
Our founder, Claudia Diniz, was born and raised in Brazil, which is which is where we inherited our love for that truly unique blend of trendy, tropical and timeless style. Growing up in a business-oriented family, Claudia developed an aptitude for business at a young age and moved to Silicon Valley to attend business school. After completing her degree, she established her career in the tech industry.