We’re a family-owned company that’s been in the denim business for decades. Over the years, we have dedicated ourselves to creating the most optimized facility possible for water, energy, and dye use; as well as creating a vertical supply chain, which allows us to control and audit the entire process. There are certainly easier ways to create denim. We’ve always chosen to put in the extra effort because we feel a responsibility to make our garments in the best way possible for people and the planet alike.